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7 minute read
28 Dec 2023

Podcast Transcription: Make content searchable, shareable, and marketable

Podcasts have become increasingly popular in recent years, with more and more listeners tuning in. Podcast audiences total over 100 million globally and are expected to continue to increase in the coming years. With these rising numbers, creating a podcast is becoming more and more popular as an effective way to reach new audiences.

If you are part of this growing industry and make your own podcasts, you should make sure that your content is maximized to its fullest potential – by making it accessible. 

One effective way to achieve this is through podcast transcription. By transcribing your podcast episodes, you can make the content more accessible to a wider audience, promote inclusivity, and improve the discoverability of your content. But how exactly can you create podcast transcripts? Well, it turns out that it’s not as difficult as some people might think. 

Table of Contents

What is transcription?

Audio transcription is the process of converting spoken dialogue or audio recordings into written text. Podcast transcription makes podcasts more accessible to a wider range of people, including those who are hard of hearing, have limited language skills or learning disabilities, or simply prefer to read instead of listening.

The importance of audio transcription

One important element of ensuring your podcast is accessible is to create a transcript. Podcast transcription services enable people who are hearing-impaired or those who prefer text content to access the audio content, making it easier for them to understand and follow the conversation. Podcast transcriptions can also be used in search engine optimisation (SEO) as they provide additional data that helps with visibility on search engines. Podcast transcripts can also help you reach an international audience by translating your podcast into different languages – something that would not be possible without a written transcript.

To make sure that you have an accurate and reliable transcript of your podcast, there are many options available such as dedicated podcast transcription services or software. These tools not only save time but can be highly accurate as they are created by the professional transcribers.

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The benefits of and opportunities with transcribing podcasts

1. Enhances User Experience

Podcast transcription is a fantastic way to enhance the user experience for your listeners. When you transcribe your podcast, you provide a written record of the spoken content that makes it easy for your audience to follow along. No longer will listeners miss out on crucial information due to hearing difficulties or poor audio quality. Transcripts also provide an excellent opportunity to create show notes and other supplementary materials that can help your listeners navigate your content.

With a transcript, your listeners can review and engage with your content more easily. They can take notes, highlight key points, or even share excerpts with friends and colleagues. In other words, transcripts can help your audience engage with your content more actively, resulting in a more immersive experience that will keep them coming back for more.

2. Expands Your Reach

Transcribing your podcast can help you expand your reach by making your content more accessible to a wider audience. A transcript provides a written record of your podcast that enables non-native speakers and individuals with hearing impairments to access your content. By making your podcast more accessible, you can attract new listeners who may have otherwise been unable to engage with your content.

In addition to accessibility, transcripts can also be repurposed into other formats like blog posts, social media posts, or newsletters, which can help you to reach an even broader audience. By using transcripts to create new content, you can attract new listeners and expand your brand’s reach. You can also use translated subtitles to make your podcast accessible to a global audience, opening up new opportunities to engage with listeners from around the world.

3. Promotes Inclusivity & digital accessibility

Transcribing your podcast is an essential step in promoting inclusivity and digital accessibility. By providing a written record of your content, you are ensuring that everyone, regardless of their hearing ability, has equal access to the information in each episode. This demonstrates your brand’s commitment to inclusivity and accessibility, which are essential considerations in today’s world. By making your podcast accessible to a wider audience, you can expand your brand’s reach and improve your reputation.

Transcripts also play a crucial role in promoting digital accessibility. Individuals with hearing impairments often rely on assistive technologies like screen readers, which require a text-based representation of audio content. By transcribing your podcast, you are making it possible for these individuals to access your content, which is an essential consideration for content creators in today’s world.

4. Increases Findability

Podcast transcription provides additional data that helps with visibility on search engines. Not only will Podcast Transcription Services make content more accessible to readers, but the transcripts can also be used for SEO purposes such as keyword optimization. Thus, podcast transcripts make it easier for people to find and access your audio content without having to search through the entire episode. Podcast transcription services also provide accurate timestamps, helping listeners who are looking for specific information or topics within an episode quickly locate them.

By providing a text-based representation of your podcast’s spoken words, transcripts can be used by search engines like Google and Bing to index your content, making it more discoverable to users. This is especially important in a highly competitive podcasting market where discoverability is crucial to attract new listeners and retain existing ones.

Transcripts allow you to optimize your content for search engines by using relevant keywords and phrases in your transcript. By doing this, you can increase your podcast’s ranking in search engine results, making it more visible to potential listeners. As mentioned, transcripts can also be used to create blog posts that can further improve the discoverability of your podcast. 

Methods to create podcast transcript

As we’ve been discussing, creating transcripts for your podcast can greatly benefit both your audience and your overall content strategy. Fortunately, there are various methods you can use to create transcripts for your podcast episodes, and each comes with its unique set of features. Here are some of the most popular methods to consider.

Machine-Made Transcription

Transcription softwares, such as Amberscript, use the latest artificial intelligence technology to accurately convert audio into text. This is an efficient and cost effective solution for creating accurate transcripts quickly without sacrificing quality or accuracy.  Podcast transcription software is also ideal for long audio recordings as it can easily handle large amounts of data, quickly creating a written transcript with high accuracy.

In addition to its accuracy and speed, Podcast Transcription Software has many other benefits such as automatic punctuation and timestamps. This helps ensure that the transcripts remain accurate and easy to read.

Despite its advantages, it’s important to keep in mind that machine-made transcription may not always be completely accurate. Depending on the quality of the recording, the speaker’s accent, and the use of technical jargon, speech recognition software may not be able to transcribe everything perfectly. However, it is still a great way to get a general overview of your podcast episode’s content, which can then be edited and refined as needed.

Human-Made Transcription

Podcasts can also be transcribed manually by hiring a professional transcriptionist. Although this is more expensive and time consuming, it offers higher accuracy than machine-made transcriptions as it is done by an experienced person who can detect nuances in the audio which machines may miss.

Manual transcription is particularly useful if your podcast episodes contain technical terms, jargon, or acronyms that may not be easily recognized by speech recognition software. Human-made transcription also allows you to capture important nuances of the conversation, such as tone, inflection, and emphasis, which may not be accurately captured by automatic transcription. Simply put, manual transcription is the most precise way to create a transcript for your podcast, ensuring that your audience can access the content in the most detailed and accurate way possible.

Pros and cons of Machine-made and Human-made transcription

When it comes to Podcast Transcription Services, both machine-made and human-made transcripts have their pros and cons. Machine-made transcription services are generally more efficient and cost effective, while human-made transcriptions offer higher accuracy.

Let’s look at the most important points together:

Machine-Made Transcription:


  • Quick and efficient
  • Highly accurate
  • Cost effective


  • May miss minor nuances in audio
  • May need additional editing

Human-Made Transcription


  • Close to perfect accuracy
  • Specialized knowledge in vocabulary, jargon, accents
  • Customize transcripts to your specific needs
  • Special formatting, timestamps, annotations


  • More expensive and time consuming

No matter which method you decide to use for podcast transcription, ensure that it produces an accurate transcript of your audio. Both ways of transcription  can help increase reach, promote inclusivity and enhance user experience.

Comparison of transcription services

Transcribe your podcast with Amberscript

Creating accurate and efficient transcripts for your podcast episodes can be time-consuming and requires a great deal of effort. Amberscript is a transcription service that can help you create transcripts quickly and easily, allowing you to focus on other important aspects of your podcast.

One of the advantages of using Amberscript is that they offer both machine-made and human-made transcription services. With their automated transcription software, you can get a draft of your transcript in minutes, while their team of professional transcribers can create up to 100% accurate transcripts. 

Using Amberscript is seamless and easy. You can simply upload your audio file to their website, and their software or professional transcribers will handle the rest. You can even edit the transcripts using their online editor to ensure that they are accurate and error-free.

All things considered, by using Amberscript, you can save time and effort when creating your podcast transcripts and ensure that your content is accessible to a wider audience. Their services are efficient, reliable, and cost-effective, making Amberscript a great option for podcasters who want to maximize their content’s potential.

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