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6 minute read
12 Sep 2023

Best transcription for media companies: How to get the most accurate transcriptions

In the world of media and broadcasting, accuracy is everything. Whether you’re creating subtitles for a documentary, transcribing interviews, or generating captions for a news segment, precision in transcription is paramount. In this blog post, we will explore the significance of accurate transcriptions for media companies and introduce you to Ambercript, your go-to partner for transcription services.


The meaning of transcriptions in the media and broadcasting industry

A transcript is a written or textual representation of spoken words and audio content from media and broadcasting materials, such as interviews, podcasts, videos, and broadcasts. In the media and broadcasting industry, accurate transcriptions play a pivotal role by providing a written record of spoken content. These transcripts serve as valuable resources for content creators, journalists, and broadcasters. They enable easy reference, content organization, and searchability, making it simpler to locate specific information within audio or video files. Transcripts also enhance accessibility by providing text versions of audio content, making it inclusive for individuals with hearing impairments. Moreover, transcripts are vital for optimizing content for search engines, thus improving discoverability and reaching a broader audience.

Learn more about audio transcription

Audio Transcription: How To Transcribe Audio to Text

From legal and medical to media and academia, transcription has become a vital tool for converting spoken language or audio into written form. It enhances accessibility for the hard of hearing, provides a written record of important conversations, and facilitates research analysis. In this guide, we’ll explore the many uses and benefits of transcription, giving you everything you need to know to get started.

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Challenges in media transcription

Media transcription, however, presents unique challenges. Media content often involves multiple speakers, background noise, and technical jargon specific to the industry. Transcribing such content accurately can be a daunting task. Whether it’s a news broadcast, a panel discussion, or an interview, frequently introduces complexities that can confound automated transcription systems and even human transcribers. Here is a bit more detail on some of the key challenges:

Multiple Speakers

In media content, it’s common to have multiple speakers engaged in rapid exchanges. This dynamic interaction can lead to overlapping dialogues and conversations, making it challenging to discern who is saying what. Accurate speaker identification is critical.

Background Noise

Whether it’s the hum of equipment in a studio, street sounds in interviews conducted outdoors, or applause in a live show, background noise is often an unwelcome guest in media recordings. Distinguishing between the intended speech and unwanted noise can be tricky. Here is more information on getting the best audio quality possible.

Technical Jargon

Different sectors within the media and broadcasting industry have their own specialized terminology. Newsrooms, for example, use distinct language, as do sports commentators and science reporters. Transcribers need to be well-versed in these industry-specific terms to ensure accuracy.

Accents and Dialects

Interviews and media coverage often involve individuals from diverse backgrounds, each with their unique accents and dialects. Transcribers must be adept at understanding various accents to transcribe content accurately.

Fast-Paced Content

In the media world, information flows rapidly. News broadcasts and live interviews may involve quick changes in topics, interruptions, and fast-paced dialogue. Transcribers must keep up with this pace while maintaining accuracy.

Non-Verbal Communication

Media content isn’t just about words. Non-verbal cues like laughter, pauses, and emotional tones can convey important information. Capturing these nuances in transcripts is essential for conveying the full context of the content.

Privacy and Sensitivity

In some cases, media content may include sensitive or private information. Transcribers must exercise discretion and adhere to privacy guidelines while transcribing such material.

Creating accurate transcripts without a transcription company

Getting the most accurate transcriptions without using a service company involves a DIY approach. While professional transcription services can offer efficiency and accuracy, you can still achieve high-quality transcriptions on your own with the following steps:

  1. Quality Recording: Start with a high-quality audio or video recording. Use good microphones, recording equipment, and ensure that the environment is as quiet as possible to minimize background noise.
  2. Transcription Software: Choose reliable transcription software or tools designed for DIY transcription. Some popular options include Express Scribe, oTranscribe, and InqScribe. These tools offer features like variable playback speed and hotkeys to make the transcription process more efficient.
  3. Prepare and Familiarize: Before you start transcribing, listen to the recording at least once to familiarize yourself with the content, speakers, and any challenging sections. This helps you anticipate what to expect.
  4. Create a Template: Develop a clear and organized transcription template. Include sections for timestamps, speaker identification, and the transcript itself. Consistency in formatting will make your transcriptions more professional.
  5. Use Keyboard Shortcuts: Familiarize yourself with keyboard shortcuts in your chosen transcription software. These shortcuts can significantly speed up the typing process.
  6. Pause and Rewind: Transcription can be time-consuming, but accuracy is crucial. Don’t hesitate to pause, rewind, and replay sections as needed to ensure you capture every word accurately.
  7. Speaker Identification: Clearly mark the speakers in your transcript to avoid confusion, especially in recordings with multiple speakers. Use labels like “Speaker 1,” “Interviewer,” or actual names if available.
  8. Timestamps: Include timestamps at regular intervals (e.g., every minute or whenever there’s a significant change in content). Timestamps help locate specific parts of the recording quickly.
  9. Break It Down: Break down the transcription into manageable sections or time blocks. Completing one section at a time can make the task less overwhelming.
  10. Proofreading: After transcribing, proofread your work carefully. Correct any errors, fill in gaps, and ensure that the transcript accurately represents the spoken content.
  11. Accuracy Over Speed: While speed is important, prioritize accuracy. It’s better to take your time and produce an error-free transcript.
  12. Online Resources: Utilize online resources like dictionaries, glossaries, and industry-specific terminology references if you encounter unfamiliar words or jargon.
  13. Collaboration: If you have colleagues or team members available, consider collaborating on the transcription to cross-check for accuracy and share the workload.
  14. Practice: Transcription can be a skill that improves with practice. The more you transcribe, the faster and more accurate you’ll become.

Remember that DIY transcription can be time-consuming, especially for long or complex content. If you have a high volume of transcription work or require industry-specific expertise, it may still be beneficial to consider professional transcription services or AI-powered transcription tools to supplement your efforts and ensure the highest level of accuracy. That’s where Ambercript comes in. Our transcription services are designed to tackle these challenges head-on.

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Ambercript’s transcription solutions

Ambercript offers a range of transcription solutions tailored to meet the diverse needs of media companies. Our AI-driven transcription technology is a powerful tool for quickly and cost-effectively transcribing audio and video content. It’s perfect for situations where speed is of the essence.

Our AI is trained to recognize and handle various accents, background noise, and industry-specific terminology. This means you can trust it to deliver accurate transcriptions, even in the most complex scenarios.

The human touch: Ambercript’s professional transcribers

While AI technology is impressive, we understand that some media content demands the human touch. For complex or sensitive content, our team of professional transcribers steps in. These experts have years of experience in transcribing media materials, ensuring the highest level of accuracy and quality.

At Ambercript, we believe in the power of a hybrid approach, combining the speed and efficiency of AI with the expertise of human transcribers to guarantee the best results.

Amberscript’s transcription software is:


Edit your own text within minutes or leave the work to our experienced transcribers.


Our experienced transcribers & thorough quality controls ensure 100% accuracy of your transcriptions.


Thanks to a variety of integrations and API interfaces, you can fully automate your workflows.


Your data is in safe hands. We are GDPR compliant + ISO27001 & ISO9001 certified.

Accurate transcriptions are the backbone of successful media and broadcasting operations. They enhance accessibility, improve SEO, and streamline content management. Choosing the right transcription service can make all the difference.

At Ambercript, we’re committed to providing media companies with the most accurate transcriptions available. With our advanced AI technology and skilled human transcribers, we’re the partner you can trust to deliver exceptional results.

Ready to experience the benefits of accurate transcriptions for your media company? Explore Ambercript’s transcription services today. Contact us to discuss your specific needs and discover how we can help you achieve the highest level of accuracy in your media content.

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