5 Surprising Uses of Automatic Transcription for Marketers

Andrei Cucleschin, 11 September 2019

Did you know, that transcription software plays its role in modern marketing? For many that might seem a surprise, but automatic transcription does have value for marketers!

Top 5 Reasons to Use Automatic Transcription as a Marketer:

1 Transcribe Focus Groups & Interviews

Marketers have to conduct interviews and focus groups on a frequent basis. Manual transcription takes a lot of time and is really not something that marketers should be doing. Instead, it’s much easier to transcribe interviews automatically with online tools. Later on, you can use your transcript for:

  • Research purposes
  • Increased publicity

2 Add Subtitles to Promo Videos

Videos that have subtitles consistently outperform those that don’t. There are many reasons for that, including:

  • Better accessibility
  • Easier to follow
  • Easy translation to foreign languages

There is no reason not to include subtitles in your video ads, so give it a shot!

3 Add Transcripts to Audio and Video Content to Boost SEO

If you record podcasts, webinars, YouTube videos and other audio-visual content to promote your services – it’s vital to make it searchable. Search engines like Google can’t crawl through your audio and video files directly, but they can crawl your text. Luckily, all you have to do is include a transcript as a description for your file and it’s done!

4 Faster Content Creation through Voice Recognition

Writing content with your voice is extremely effective, compared to traditional typing. Just look at the figures – professionals type 70 words per minute on average, while we talk at a rate of 125 words per minute!

This means, that a 4000-word article would take you roughly 57 minutes typing with your keyboard and 32 minutes typing with your voice. Not to mention that typing on your keyboard so quickly is simply exhausting!

5 More Purposes for Your Content

Remember, we mentioned adding transcripts to your audios and videos. That’s not it! Why don’t you take the collection of text you’ve just transcribed and give it a 2nd life? What to do with it entirely depends on your needs and creativity, but here’s what you can do with your transcripts:

  • Publish them as blog articles on your website
  • Make an ebook/ a whitepaper
  • Take out quotes and passages from individual transcripts and use them on social media

Now that you’re aware of what value transcription software holds for marketers – try it for yourself! AmberScript produces transcriptions fast & hassle-free. Look at our affordable rates and start transcribing today!