You’ll be surprised by how many uses automatic transcription holds for marketing research. Interviews, promotional videos, focus group recordings are just some examples. Marketers deal with a lot of audio and video data, but transcribing it – quickly and affordably – can make a world of difference. Automatic transcription is not only a huge productivity boost and cost-saver, but it also opens up new opportunities for SEO and data analysis & visualization – primary concerns for modern marketers. However, a marketer is not a transcriptionist and your time can be better spent on other, more productive activities.