{"id":50177,"date":"2022-08-08T17:07:21","date_gmt":"2022-08-08T15:07:21","guid":{"rendered":"https:\/\/www.amberscript.com\/?p=50177"},"modified":"2023-05-31T14:53:27","modified_gmt":"2023-05-31T12:53:27","slug":"how-to-add-closed-captions-to-tiktok-videos","status":"publish","type":"post","link":"https:\/\/www.amberscript.com\/en\/blog\/how-to-add-closed-captions-to-tiktok-videos\/","title":{"rendered":"How to add closed captions to TikTok videos?"},"content":{"rendered":"\n

<\/p>\n\n\n\n

When you think of TikTok, viral dance videos may be the first thing that comes to mind. TikTok has actually also had a big influence in making the use of video closed captions popular on social media. <\/p>\n\n\n\n

Closed captions have become an important part of engagement strategy for TikTok video performance. To make the most of your TikTok videos, you actually have powerful tools you can take advantage of to add closed captions that are engaging, accurate, and fast to create.<\/p>\n\n\n\n

What are closed captions?<\/h2>\n\n\n\n

Closed captions are the transcription of any audio speech in a video. They\u2019ve become a very popular feature on TikTok and other video platforms, to the point where having them on your TikTok videos has become somewhat of an expectation.<\/p>\n\n\n\n

On TikTok, captions can either transcribe what a person is saying in their videos and\/or the lyrics of music that\u2019s placed in the background of a video. <\/p>\n\n\n\n

How can adding closed captions to your TikTok video increase engagement?<\/h2>\n\n\n\n

Adding captions to your TikTok videos isn\u2019t just a smart strategy to increase video engagement, it\u2019s become a necessity. Studies indicate<\/a> that the majority of people are more likely to watch a video in full if the video has captions. <\/p>\n\n\n\n

Of course, the more people who watch your TikTok videos in full, the more it\u2019s promoted in the platform\u2019s algorithm. Captions have proven effective in capturing audience attention, better conveying information, and making videos more memorable.<\/p>\n\n\n\n

Captions capture attention<\/h3>\n\n\n\n

TikTok content is all about the visuals, including captions. Captions are a large part of the visual experience on TikTok, especially when it comes to capturing and keeping attention to a video. <\/p>\n\n\n\n

One research study<\/a> described captions as \u201cglasses for your ears,\u201d referring to the added clarity that captions offer viewers. Considering that the average person has an attention span of only eight seconds<\/a>, you have a very limited window to convince people to continue watching your videos. The added clarity of captions makes it easier to capture that attention in those eight seconds.<\/p>\n\n\n\n

Many TikTok users watch without sound<\/h3>\n\n\n\n

TikTok definitely prioritizes the audio content added to videos, but it also prioritizes the importance of videos with captions. A large number of TikTok users watch videos without the sound. One study found that 70-percent<\/a> of people watch videos without sound when they\u2019re in public. TikTok users still want to watch videos while they\u2019re commuting, at work, or waiting in line in public places, but they\u2019ll skip videos that they can\u2019t understand without the sound on.<\/p>\n\n\n\n

The habit of watching TikTok videos without sound is also common at home. Younger generations especially tend to scroll<\/a> TikTok videos without sound while they watch TV, other video content, or while hanging out with friends. <\/p>\n\n\n\n

Data shows that a majority of people leave their phones on silent throughout the day. That means that when those people open TikTok, videos are on silent by default. The impetus is on you to engage them with the sound off or inspire them to turn the sound on because you\u2019ve captured their attention. Either way, you\u2019ll need captions to help you do both.<\/p>\n\n\n

\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n \t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Icona\n\t\t\t\t\t\t\t\t\t<\/div>\n \t\t\t\t\t\t\t
\n\n \t\t\t\t\t\t\t\t\t\tRequest a quote<\/a>\n \n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t

Transform your audio and
video to text and subtitles<\/h3>\n \t\t\t\t\t\t\t\t
\n